If a public relations professional becomes aware of some harmful outcomes of his or her efforts, should he or she attempt to improve conditions or blow the whistle, even if it means some of the other good outcomes may be negated? How would you go about making this ethical choice?

If a public relations professional becomes aware of some harmful outcomes of his or her efforts, should he or she attempt to improve conditions or blow the whistle, even if it means some of the other good outcomes may be negated? How would you go about making this ethical choice? 

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