Read the case study located on page 272 of the section titled Case Studies in your textbook and prepare a 3- to 4-page report in a Microsoft Word document concerning the following situation:

To consider the viability of Logitech’s future, the CEO of Logitech, has brought you in as a consultant. Your task is to use the company’s competitive analysis to predict it’s future. To do so, complete the following tasks:

  • Appraise the effect of Logitech’s size upon its ability to sustain its global positioning.
  • Appraise Logitech’s speed of strategic decision making and implementation upon its ability to maintain or increase its market position.
  • Determine whether Logitech’s past ability to innovate can be translated into continued successful market positioning.  If not, what competitive advantage can Logitech exploit to maintain its position as an industry leader?
  • How does Logitech’s quality standards impact its ability to be successful in the future?

Support your responses with examples.

Cite any sources in APA format.

Submission Details

Name your document SU_MGT4070_W2_A2_LastName_FirstInitial.doc.

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