Basically it’s a group project, We have chosen a company. And my topic has to be of 600 words. And I want minimum 5-6 citations in it, Harvard style ( In text citation too) Company name is Sony: Resource based theory meaning and how it is different from positioning theory( 1 or 2 differences)
- Resource based theory meaning and how it is different from positioning theory( 1 or 2 differences)
- Understanding resource based theory by keeping Sony’s content business in mind(content business such as music, gaming,imaging and semiconductor business, hardware ,etc the content which people have access to)
- VRIO ANALYSIS of resources or capabilities (technology(latest innovation), finance, Human Resource, R&D, Innovation, brand portfolio, etc.)
V= it’s value
R= it’s rareness
I= it’s imitation risk
O= whether organization is economically exploiting its product, services, etc or not.