Basically it’s a group project, We have chosen a company. And my topic has to be of 600 words. And I want minimum 5-6 citations in it, Harvard style ( In text citation too) Company name is Sony: Resource based theory meaning and how it is different from positioning theory( 1 or 2 differences)



  1. Resource based theory meaning and how it is different from positioning theory( 1 or 2 differences)
  2. Understanding resource based theory by keeping Sony’s content business in mind(content business such as music, gaming,imaging and semiconductor business, hardware ,etc the content which people have access to)
  3. VRIO ANALYSIS of resources or capabilities (technology(latest innovation), finance, Human Resource, R&D, Innovation, brand portfolio, etc.)
    V= it’s value
    R= it’s rareness
    I= it’s imitation risk
    O= whether organization is economically exploiting its product, services, etc or not.

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