Instructions
For Assignment 2 you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competition’s product.1) Define and explain each of the following tools/concepts below.The strategic planning processS.W.O.TMarket SegmentingTarget MarketingProduct PositioningOfferings: —product, price, and service.
Instructions
For Assignment 2 you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competition’s product.1) Define and explain each of the following tools/concepts below.The strategic planning processS.W.O.TMarket SegmentingTarget MarketingProduct PositioningOfferings: —product, price, and service.Guidelines:
1. APA format
2. Paper must be 2-pages excluding the title and reference pages
3. Include 2 or more references from the APUS Library
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