* operationalize a strategic decision to grow a retail business beyond its core consumers; * design the strategy’s operationalization process to target an emerging customer segment for a consumer electronics retail business in an emerging market; * realign a business model’s go-to-market strategy with the business strategy decision; and * understand the comparative advantages of physical stores, digital channels, and omnichannel capabilities for retail businesses.

* operationalize a strategic decision to grow a retail business beyond its core consumers;
* design the strategy’s operationalization process to target an emerging customer segment for a consumer electronics retail business in an emerging market;
* realign a business model’s go-to-market strategy with the business strategy decision; and
* understand the comparative advantages of physical stores, digital channels, and omnichannel capabilities for retail businesses.

The requirements are mentioned in the cases.

Comments from Customer

Vijay Sales: The Millennial Conundrum

* operationalize a strategic decision to grow a retail business beyond its core consumers;
* design the strategy’s operationalization process to target an emerging customer segment for a consumer electronics retail business in an emerging market;
* realign a business model’s go-to-market strategy with the business strategy decision; and
* understand the comparative advantages of physical stores, digital channels, and omnichannel capabilities for retail businesses.



STMNT: Pivoting a Clothing Rental Start-Up

* appreciate the importance of pivoting in a new venture;
* evaluate alternative business models, and offer creative suggestions regarding new ones;
* understand the potentials and limitations of peer-to-peer business models;
* appreciate the difficulties of building platform-based upscaling with limited resources; and
* conduct a SWOT analysis of a new venture.